After a grueling pitch against several other media agencies, TMCR has been officially designated as TrueMoney’s media agency for its remittance launch. TrueMoney is a leading international fintech brand that provides accessible and low-cost financial services in Southeast Asia.
According to TrueMoney’s executive board, they were “…very impressed with the well-researched insights and expert planning in choosing the relevant channels to reach its target audience.” They also added that TMCR’s “strong industry connections will be able to extend mileage for the brand through its negotiated rates and add-ons.”
To start its strong partnership with TMCR, TrueMoney conducted a workshop last April 2-3 to its named agencies to better prepare them for its campaign launch.